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What can the dynamics of music teach us about navigating today’s complex world? The Power of Music Thinking podcast dives deep into this potent analogy. Host Christof Zürn, founder of MusicThinking.com, explores how concepts like listening, tuning, rhythm, and improvisation translate into powerful tools for business, creativity, and leadership. Through engaging interviews with global thought leaders, designers, entrepreneurs, and artists, discover practical ways to improve collaboration, spark innovation, and lead teams more effectively. Learn how to listen differently, find your team’s rhythm, and embrace improvisation in the face of uncertainty. And there are special episodes around a theme or experiment. For anyone fascinated by the intersection of creativity, strategy, and human dynamics – subscribe to The Power of Music Thinking.
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Tuesday May 18, 2021
Steve Keller, Blend sound science with sound art to make sound decisions
Tuesday May 18, 2021
Tuesday May 18, 2021
Today in the programme we have Steve Keller from Oakland California and we learn more about sound art, sound science and sound business.
Steve has a great title: Audio alchemist and Sonic Strategy Director, Studio Resonate at SXM Media. We talk about audio-only and audio first strategies in what he calls ‘the platinum age of audio’, how COVID has changed our listening habits, the rise of clubhouse and how leaders can foster the ability to listen inside their companies. We have a conversation about the relationship between visual and sonic identities and what brands with a conscience can do to use sound for sustainable business in a multisensory world.
We learn about his research on sonic racism and he shares with us a little ritual that he uses before brainstorming sessions that matter.
- Connect with Steve: https://www.linkedin.com/in/stevekeller1/
- Sound first consultancy Studio Resonate | Pandora: https://www.sxmmedia.com/studio-resonate
- Listening Builds Trust in a Time of Uncertainty https://www.adweek.com/partner-articles/listening-builds-trust-in-a-time-of-uncertainty/
- Brands can tackle sonic racism: https://www.warc.com/newsandopinion/news/brands-can-tackle-sonic-racism/44246
- Stand For Sonic Diversity website: https://www.standforsonicdiversity.com/
The Power of Music Thinking is brought to you by CREATIVE COMPANION
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